The watermelon. Mother nature's homage to Pop Art in bright red and stripy green. A huge fruit with a big personality, made for sharing and inextricably linked with our memories of summer. An effortlessly cool party-starter.
To do justice to What A Melon Water, we needed a brand that was as bold, unfussy and celebratory as the fruit. So we created a bright colour palette, added bold typography, tantalising water droplets and threw in a surreal element of surprise. Dolphins? Maracas? If it made us smile, we added it to the mix.
Voila! A fun (sometimes silly) brand befitting a truly iconic fruit.
Made with the truly awesome team at People-Made.