The Eagle is an Art Deco inspired residential building designed by Farrells on the doorstep of 'Silicon Roundabout'. We created our own set of Eagle Rules to spark a movement of our own – Old Street, New Rules.
Bold typography and an unashamedly hipster photo-shoot stayed true to The Eagle's gritty East London location, whilst a suite of Art Deco inspired patterns channelled the building's elegant good looks.
A moleskin style brochure, marketing suite which doubled up as a bar, 5 metre high hoarding and a strong social media presence all added to the allure of The Eagle.
Designed at me&dave for Mount Anvil