Provost + East is an innovative work space in London’s Tech City, where ‘beards meet brilliance’. Our task was to create an inspiring, visually witty brand to engage a new breed of creators and visionaries.
To reach a tech-savvy audience, the brand had to exist primarily on a digital platforms. We paired dynamic movable type with specially commissioned concept photography to create an interactive iPad presentation. We also created a playful film charting the adventures and misadventures of an idea (in the form of a cube) as it struggles to survive and eventually thrive in Old Street.
Made at bandstand