Cheap, cheerful and contemporary, Yallo are an exciting challenger brand on the Swiss Telco scene. Key to the rebrand was giving them an instantly recogonisable visual style: playful ‘cut-out’ imagery. This rough and ready approach allows Yallo to update their messaging cheaply without expensive photoshoots but more importantly, reflects their brand values– daring, simple, speedy.
A rounded friendly logotype, distinctive ’squircles’ (half-square, half circle), and a palette of bright colours complete the brand package.
See the brand at work at yall0.ch
This project involved creating a brand-new website for Phillipa Lepley, the prestigious, must-have bridal couturier. The website had to reflect Phillipa's timeless yet modern aesthetic, paying homage to her incredible commitment to craftsmanship.
We opted for a clean, deceptively simple layout– one that hopefully showcases the meticulous design and intricate beauty of Phillipa's dresses.
Visit the website.
Made with the brilliant team at Pop.
One Lochrin Square is an exciting new office space in Edinburgh championing creativity and ingenuity. Our teaser campaign set the tone with an 'Ingenious Solution Generator'. The brand was brought to life with a bright colour palette and wonderful illustrations by Naomi Wilkinson.
Made at Bandstand.
The watermelon. Mother nature's homage to Pop Art in bright red and stripy green. A huge fruit with a big personality, made for sharing and inextricably linked with our memories of summer. An effortlessly cool party-starter.
To do justice to What A Melon Water, we needed a brand that was as bold, unfussy and celebratory as the fruit. So we created a bright colour palette, added bold typography, tantalising water droplets and threw in a surreal element of surprise. Dolphins? Maracas? If it made us smile, we added it to the mix.
Voila! A fun (sometimes silly) brand befitting a truly iconic fruit.
Made with the truly awesome team at People-Made.
The Eagle is an Art Deco inspired residential building designed by Farrells on the doorstep of 'Silicon Roundabout'. We created our own set of Eagle Rules to spark a movement of our own – Old Street, New Rules.
Bold typography and an unashamedly hipster photo-shoot stayed true to The Eagle's gritty East London location, whilst a suite of Art Deco inspired patterns channelled the building's elegant good looks.
A moleskin style brochure, marketing suite which doubled up as a bar, 5 metre high hoarding and a strong social media presence all added to the allure of The Eagle.
Designed at me&dave for Mount Anvil
Provost + East is an innovative work space in London’s Tech City, where ‘beards meet brilliance’. Our task was to create an inspiring, visually witty brand to engage a new breed of creators and visionaries.
To reach a tech-savvy audience, the brand had to exist primarily on a digital platforms. We paired dynamic movable type with specially commissioned concept photography to create an interactive iPad presentation. We also created a playful film charting the adventures and misadventures of an idea (in the form of a cube) as it struggles to survive and eventually thrive in Old Street.
Made at bandstand
A digital book I created for the investor relations arm of the Edison investor intelligence firm. Layered triangles worked alongside key-line illustrations for a fresh, dynamic feel.
Our campaign for Barts Square, a mixed-use development between Farringdon and St. Paul’s, centres around the figure of the ‘flâneur’, one who walks the city in order to experience it, finding beauty in unexpected places. We positioned Bart’s Square as ‘the Soul of the City’, full of winding, charming streets waiting to be discovered.
Printed collateral was modelled on a flâneur’s journal– sketches and handwritten elements adding warmth and a sense of personal journey. The hero brochure's open bind and linen-textured stock pays tribute to the area's textile heritage.
Designed at me&dave for Helical Bar.
Our inspiration for Capital House, a commercial building with a Georgian facade and 80s extension, came from an unlikely source. Based in St Paul’s, a gritty and unloved area in Bristol notorious for drugs dealers, we imagined what a Georgian acid trip might look like.
The result? Meet Lady Blackwell, the prim but thoroughly improper guardian of ‘The Apothecary’. She is as surprising and inventive as the creatives she is trying to attract.
Our Lady Blackwell was modelled by actress Salka Bakman, beautifully photographed by the excellent Laura Braun.
Work done at Bandstand
LUV Food is a Singapore-based company specialising in creating healthy snacks with an exotic Asian twist. To give the brand a luxury and subtly oriental feel, an ideographic logo works alongside geometric patterns and a rich colour palette.
A selection of identities I've created. Contact me if you'd like to know more about these projects.
Italian fine paper manufacturer, Fedrigoni, were struggling to sell their Marcate range of papers. The earthy colours were deemed fusty and old-fashioned and had fallen out of favour. We were tasked to create a piece which would inject a new life into the Marcate range, showcasing its timeless appeal.
The Creative Approach
Drawing inspiration from the exotic provenance of the Marcate colours. named after spices and distant lands – Wasabi, Paprika, Ceylon – we decided to take customers on a journey across the world, from London to India via Rome.
We grouped the papers together in unexpected combinations to create beautifully layered scenes, each one boasting foiling, embossing and laser-cutting to show off the papers' versatility.
An inspiring, sensory experience of a book that has helped many creatives rediscover their love for the Marcate range.
Designed at me&dave for Fedrigoni
Proud of their eclectic tastes and international background, Amaro Films is a small film/script development and production company offering a boutique service.
Like the Italian herbal liqueur they are named after, Amaro Films is 'Bitter Sweet' and comfortably embodies contradiction. I created a flexible, brand that can be easily adapted to speak to anyone from established industry professionals to fresh new talent.
Grafton Capital are a specialist growth capital investor who bring sophisticated capital to growing companies in technology niches.
The brand had to appeal to two audiences– it had to appear professional and trustworthy to secure investment whilst retaining enough vibrancy to attract new talent and convey the excitement of the industries they operate within.
I overlaid a grid created out of plus-signs on exploration images to convey a sense of adventure and collaboration, pairing this with a bold and simple logo.
Much-loved British beauty brand, Cowshed, were looking to push their all natural ethos and further educate customers and their six signature 'moods' in their 2013 catalogue.
We wanted to take Cowshed back to nature by photographing their products in their birthplace, the famous cowshed and the grounds at Babington House, Somerset. We staged an appropriate scenario for each mood – Wild cow products were shot swinging from mason jars in the walled garden, Horny cow products were caught having a romantic sunset picnic – and gave them each a double-page spread in the catalogue.
Our raw-luxe concept resulted in a catalogue which championed Cowshed's natural credentials on every page.
Designed at me&dave for Cowshed
Rio Tinto provided the bulk of the metals for the London 2012 Olympic medals and had an impressive corporate hospitality program to showcase this fact.
A very exclusive invitation was created showing the contours of a mine merging with those of a racing track to bring to life their Olympic brand concept 'from mine to medals'.
Designed at me&dave for Rio Tinto.