Food has always been at the heart of Harrow. From their famous Indian restaurants to legendary local landmarks, the borough’s packed full of flavour.
In an exciting new initiative, Harrow Council has decided to partner with local restauranteurs and residents to stir up a buzzing food culture they can all be proud of.
We created an empowering, inclusive brand championing Harrow as a new food destination. Stencil typefaces work with letterpress illustrations to create a warm, engaging foodie brand.
Designed at Onwards
Vuurb are enablers of the new world of work. For a future where teams are increasingly disparate and global, they are champions of an essential dimension in project success, creating clarity, alignment and focus.
We created a smart and refreshing brand with lots of personality. A bright colour palette, playful illustrations and friendly tone of voice add humanity.
Made at Lawless
The watermelon. Mother nature's homage to Pop Art in bright red and stripy green. A huge fruit with a big personality, made for sharing and inextricably linked with our memories of summer. An effortlessly cool party-starter.
To do justice to What A Melon Water, we needed a brand that was as bold, unfussy and celebratory as the fruit. So we created a bright colour palette, added bold typography, tantalising water droplets and threw in a surreal element of surprise. Dolphins? Maracas? If it made us smile, we added it to the mix.
Voila! A fun (sometimes silly) brand befitting a truly iconic fruit.
Made with the truly awesome team at People-Made.
One Lochrin Square is an exciting new office space in Edinburgh championing creativity and ingenuity. Our teaser campaign set the tone with an 'Ingenious Solution Generator'. The brand was brought to life with a bright colour palette and wonderful illustrations by Naomi Wilkinson.
Made at Bandstand.
Cheap, cheerful and contemporary, Yallo are an exciting challenger brand on the Swiss Telco scene. Key to the rebrand was giving them an instantly recogonisable visual style: playful ‘cut-out’ imagery. This rough and ready approach allows Yallo to update their messaging cheaply without expensive photoshoots but more importantly, reflects their brand values– daring, simple, speedy.
A rounded friendly logotype, distinctive ’squircles’ (half-square, half circle), and a palette of bright colours complete the brand package.
See the brand at work at yallo.ch
The Apothecary is a commercial building with a Georgian frontage, based in St Paul’s, a gritty and unloved area in Bristol notorious for drug dealers. We drew inspiration from this duality, imagining what a Georgian acid trip might look like.
The result? Meet Lady Blackwell, the prim but thoroughly improper guardian of ‘The Apothecary’. She is as surprising and inventive as the creatives she is trying to attract.
Our Lady Blackwell was modelled by actress Salka Bakman, beautifully photographed by the excellent Laura Braun.
Work done at Bandstand
The Eagle is an Art Deco inspired residential building designed by Farrells on the doorstep of 'Silicon Roundabout'. We created our own set of Eagle Rules to spark a movement of our own – Old Street, New Rules.
Bold typography and an unashamedly hipster photo-shoot stayed true to The Eagle's gritty East London location, whilst a suite of Art Deco inspired patterns channelled the building's elegant good looks.
A moleskin style brochure, marketing suite which doubled up as a bar, 5 metre high hoarding and a strong social media presence all added to the allure of The Eagle.
Designed at me&dave for Mount Anvil
Provost + East is an innovative work space in London’s Tech City, where ‘beards meet brilliance’. Our task was to create an inspiring, visually witty brand to engage a new breed of creators and visionaries.
To reach a tech-savvy audience, the brand had to exist primarily on a digital platforms. We paired dynamic movable type with specially commissioned concept photography to create an interactive iPad presentation. We also created a playful film charting the adventures and misadventures of an idea (in the form of a cube) as it struggles to survive and eventually thrive in Old Street.
Made at bandstand
A digital book I created for the investor relations arm of the Edison investor intelligence firm. Layered triangles worked alongside key-line illustrations for a fresh, dynamic feel.
Our campaign for Barts Square, a mixed-use development between Farringdon and St. Paul’s, centres around the figure of the ‘flâneur’, one who walks the city in order to experience it, finding beauty in unexpected places. We positioned Bart’s Square as ‘the Soul of the City’, full of winding, charming streets waiting to be discovered.
Printed collateral was modelled on a flâneur’s journal– sketches and handwritten elements adding warmth and a sense of personal journey. The hero brochure's open bind and linen-textured stock pays tribute to the area's textile heritage.
Designed at me&dave for Helical Bar.
Italian fine paper manufacturer, Fedrigoni, were struggling to sell their Marcate range of papers. The earthy colours were deemed fusty and old-fashioned and had fallen out of favour. We were tasked to create a piece which would inject a new life into the Marcate range, showcasing its timeless appeal.
The Creative Approach
Drawing inspiration from the exotic provenance of the Marcate colours. named after spices and distant lands – Wasabi, Paprika, Ceylon – we decided to take customers on a journey across the world, from London to India via Rome.
We grouped the papers together in unexpected combinations to create beautifully layered scenes, each one boasting foiling, embossing and laser-cutting to show off the papers' versatility.
An inspiring, sensory experience of a book that has helped many creatives rediscover their love for the Marcate range.
Designed at me&dave for Fedrigoni
A selection of identities I've created. Contact me if you'd like to know more about these projects.